Bet365 becomes the exclusive sponsor of EPL’s Monday and Friday evening games

Among all the sports betting giants offering their services in the UK, Bet365 seems to be the most aggressive in its marketing that is why they are always in the news for their sponsorship deals with sporting sides, organizers, and betting solutions providers. In a latest development, Bet365 has reportedly bagged the rights to sponsor Sky Sports’ live coverage of English Premier League football games which will be aired on Monday and Friday evenings. Since these two days games draw a descent viewership in the whole week, it is being taken as the big leap by the sportsbook who is already having a leading position in UK online sports betting market. Although, the financial details of the deal are not being made public, but according to closed insiders, it is going to be in millions for a three years contract that capacitates betting operator to sponsor all the games being shown on the dedicated Sky Sports channel which has the exclusive rights to telecast most of the EPL games.

If we look at Bet365 sponsorship deals in recent days, they are among the highest spending sportsbook in UK after their exclusive rights to Stoke City’s stadium from 2016-17 to 2022-23 season by renaming it to Bet365 stadium. Talking about the latest deal both the sides seem to be optimistic for its good results in next three domestic seasons. John Coates, joint group chief executive at Bet365, said taking about the deal, “In what promises to be one of the biggest ever seasons in the Premier League this new opportunity with Sky Sports is big news all round. It’s certainly a fitting collaboration and is testament to Bet365’s continued and expanding relationship with Sky Sports.”

Likewise, Sky Sports is also excited to have biggies like Bet365 and vehicle manufacturer Nissan as their sponsors for premier league games, its managing director, John Litster, said: “It is fantastic that bet365 and Nissan are joining us for what is the biggest Premier League season in Sky Sports history.”